Jan
03

Chinese Firm Is Cleared to Buy American DNA Sequencing Company

Ramin Rahimian for The New York TimesDNA sequencing machines at Complete Genomics in California. The firm dismissed concerns about its acquisition. The federal government has given national security clearance to the controversial purchase of an American DNA sequencing company by a Chinese firm. The Chinese firm, BGI-Shenzhen, said in a statement this weekend that its acquisition of Complete...
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Advertising: Planet Fitness Sheds Aspirational Approach

COMMERCIALS for gyms tend to feature actors who look like Calvin Klein underwear models, with physiques that most will not achieve no matter how long they spend on an elliptical machine. Planet Fitness, a national chain of about 600 fitness clubs, is introducing a campaign that mocks fitness fanatics, especially those whose devotion infringes on others. A new commercial opens with...
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Advertising: Planet Fitness Sheds Aspirational Approach

COMMERCIALS for gyms tend to feature actors who look like Calvin Klein underwear models, with physiques that most will not achieve no matter how long they spend on an elliptical machine. Planet Fitness, a national chain of about 600 fitness clubs, is introducing a campaign that mocks fitness fanatics, especially those whose devotion infringes on others. A new commercial opens with...
Read More..

Advertising: Planet Fitness Sheds Aspirational Approach

COMMERCIALS for gyms tend to feature actors who look like Calvin Klein underwear models, with physiques that most will not achieve no matter how long they spend on an elliptical machine. Planet Fitness, a national chain of about 600 fitness clubs, is introducing a campaign that mocks fitness fanatics, especially those whose devotion infringes on others. A new commercial opens with...
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Jan
02

World Briefing | Middle East: Comedian Accused of Insulting Egyptian President to Be Investigated

Prosecutors in Cairo opened a criminal investigation on Tuesday into allegations that a popular television comedian, Bassem Youssef, who has taken special aim at ultraconservative Islamists on his program, had insulted Egypt’s president, Mohamed Morsi, during his satirical monologues.   The accusations against Mr. Youssef come amid growing fears among Egypt’s media professionals that...
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Tech Giants, Learning the Ways of Washington, Brace for More Scrutiny

Mario Tama/Getty ImagesNadine Wolf demonstrated against online piracy legislation a year ago in New York. The measures were defeated. SAN FRANCISCO — Silicon Valley lobbied hard in Washington in 2012, and despite some friction with regulators, fared fairly well. In 2013, though, government scrutiny is likely to grow. And with this scrutiny will come even greater efforts by the tech industry to press...
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Scant Proof Is Found to Back Up Claims by Energy Drinks

Energy drinks are the fastest-growing part of the beverage industry, with sales in the United States reaching more than $10 billion in 2012 — more than Americans spent on iced tea or sports beverages like Gatorade. Their rising popularity represents a generational shift in what people drink, and reflects a successful campaign to convince consumers, particularly teenagers, that the drinks...
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Scant Proof Is Found to Back Up Claims by Energy Drinks

Energy drinks are the fastest-growing part of the beverage industry, with sales in the United States reaching more than $10 billion in 2012 — more than Americans spent on iced tea or sports beverages like Gatorade. Their rising popularity represents a generational shift in what people drink, and reflects a successful campaign to convince consumers, particularly teenagers, that the drinks...
Read More..

Scant Proof Is Found to Back Up Claims by Energy Drinks

Energy drinks are the fastest-growing part of the beverage industry, with sales in the United States reaching more than $10 billion in 2012 — more than Americans spent on iced tea or sports beverages like Gatorade. Their rising popularity represents a generational shift in what people drink, and reflects a successful campaign to convince consumers, particularly teenagers, that the drinks...
Read More..
Jan
01

Central Africa’s Wildlife Rangers Face Deadly Risks

ZAKOUMA NATIONAL PARK, Chad — Just before dawn, the rangers were hunched over in prayer, facing east. They pressed their foreheads into the dry earth and softly whispered Koranic verses, their lips barely moving. A cool wind bit at their faces. All of a sudden, Djimet Seid, the cook, said he heard “one war whoop — or maybe it was a scream.” And then: “K-k-k-k-k-k-k,” the angry bark...
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